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Monday, February 4, 2008

Martha Stewart Living (With Allergies)?

The staff at Martha Stewart are considering ideas for new publications.

One of the ideas being considered is a magazine dedicated to people who are living with food allergies or sensitivities. Here is the summary from Alexis, the Deputy Home Editor: "a special magazine that offers delicious allergy-friendly recipes, making life for people with food allergies and sensitivities easier and more delicious ... I’d like to empower people to make great recipes even if they can't use all the standard ingredients."

To vote head to the Martha Stewart blog.

Right now the allergy publication leads the way with 58% of 543,000 votes. A pet lovers magazine is in second place with 26%.

Surely awareness of food allergies would continue to grow, should there be a publication on the shelves with the Martha Stewart marketing machine behind it.

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